Today is the second volume of Fired Up Friday. Last week’s first edition was about Share A Story contests. Remember these posts are my opinions based only upon my own personal experiences. If what I am saying is wrong, please comment and let me know because I have an open mind and have changed opinions on things once I learned more about them. Today’s post is going to be about “Free Diabetes Supplies”
We have all heard the commercials on tv about call in now and receive free diabetes supplies. Sign up for this and get free diabetes supplies. Fill out this form and get free diabetes supplies. Honestly, when was the last time you got free diabetes supplies? Sure, I’ve received a lot of meters for free, but what good does that do for me, it comes with 10 strips! Guess what, I use 10 strips a day, so thanks your free supplies lasted me a day! You have now just lost my respect for your company because you’re trying to just sucker me into your customer mailing list.
There are a lot of marketing guidelines when it comes to anything that is medical related, and I know the word Free is a tough word to actually use in the diabetes market. Usually it comes with a little asterik next to it that has such small fine print that the patients on Medicare can’t read anyway. Being a marketing consultant myself, I obviously know the benefits of using the word FREE, but there are limitations and certain situations / products that it should just not be allowed. Diabetes is such an expensive disease to manage that when people see or hear free, their eyes light up and run right over. They may be in such dire need, that they just sign up for the free supplies and next thing you know, 90 days later are smacked with more supplies with a $400 bill. Is that really showing that you care about your customers, so that’s why you give things away for free?
When will you manufacturers and supply companies listen. Stop advertising Free Diabetic Supplies and just sending out a free meter and that’s it. I think giving away free meters is a great marketing tactic and a great way to get a new customer, but advertise it that you’re just getting a free meter. It is very confusing, especially to elderly people on Medicare that end up getting stuck with this large bill for the testing strips that go along with their free meter.
Enough of my thoughts, what do you think? Do you think it is ok for supply companies and manufacturers to always advertise free diabetes supplies?
I attempted to make an argument like this one time, but I didn’t get a very good reply. I hope your thoughts on this topic turns out with more success than mine did. Continue the excellent work.
I agree with you. I am frustrated by the same things. How is this tactic really helpful to the patient?