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Tag: Fired Up Friday

Fired Up Friday Vol 2. – “Free Diabetes Supplies”

Chris Stocker 2 Comments

Today is the second volume of Fired Up Friday.  Last week’s first edition was about Share A Story contests.  Remember these posts are my opinions based only upon my own personal experiences.  If what I am saying is wrong, please comment and let me know because I have an open mind and have changed opinions on things once I learned more about them.  Today’s post is going to be about “Free Diabetes Supplies”

We have all heard the commercials on tv about call in now and receive free diabetes supplies.  Sign up for this and get free diabetes supplies.  Fill out this form and get free diabetes supplies.  Honestly, when was the last time you got free diabetes supplies?  Sure, I’ve received a lot of meters for free, but what good does that do for me, it comes with 10 strips!  Guess what, I use 10 strips a day, so thanks your free supplies lasted me a day!  You have now just lost my respect for your company because you’re trying to just sucker me into your customer mailing list.

There are a lot of marketing guidelines when it comes to anything that is medical related, and I know the word Free is a tough word to actually use in the diabetes market.  Usually it comes with a little asterik next to it that has such small fine print that the patients on Medicare can’t read anyway.  Being a marketing consultant myself, I obviously know the benefits of using the word FREE, but there are limitations and certain situations / products that it should just not be allowed.  Diabetes is such an expensive disease to manage that when people see or hear free, their eyes light up and run right over.  They may be in such dire need, that they just sign up for the free supplies and next thing you know, 90 days later are smacked with more supplies with a $400 bill.  Is that really showing that you care about your customers, so that’s why you give things away for free?

When will you manufacturers and supply companies listen.  Stop advertising Free Diabetic Supplies and just sending out a free meter and that’s it.  I think giving away free meters is a great marketing tactic and a great way to get a new customer, but advertise it that you’re just getting a free meter.  It is very confusing, especially to elderly people on Medicare that end up getting stuck with this large bill for the testing strips that go along with their free meter.

Enough of my thoughts, what do you think?  Do you think it is ok for supply companies and manufacturers to always advertise free diabetes supplies?

Share a Story Contests – Too Many or Too Few – Your Thoughts?

Chris Stocker

From here on out, every Friday is going to be an opinionated blog.  Let’s call it, ‘Fired Up Friday’.  During the week I typically blog about things that are going on in my life, hence the Life of a Diabetic blog name.  I try to detail things that can go on while living with diabetes or living normally with diabetes as I call it.  There are a lot of things out in the D world that you may or may not agree with.  In the case of some of my Friday blogs, you may or may not agree with them, if you don’t I would really appreciate your feedback and comments.  The way I look at every situation is this; I may have an opinion on something because I don’t know enough about the other side to form a positive opinion.

Today’s idea came about because of noticing how many different diabetes story contests there are out there.  STOP!

There are enough story submission, share your story, whatever you want to call it contests and sites around, don’t try to create another one.  This is more geared towards companies than it is the d-bloggers.  I am all about d-bloggers sharing their story; in fact I think that part is awesome.  I think guest-blogging is one of the greatest ideas in the world (I am starting a weekly guest blog on February, so don’t be surprised if you get an e-mail from me soon), but all these contests need to stop.  Find a more creative way to engage us diabetics and your “customers”.

The first share your story type of post I saw was on Kerri’s site.  I submitted my story to her when I first started blogging and she published it on her site and I, still to this day, am very grateful and appreciative of that.  These are the type of story submissions that should stay, but I have seen a few companies recently start collecting stories for gifts, and I think it is just one big ploy to get business.

Majority of you know where I used to work, if you don’t e-mail me and we can discuss it on the side, I wouldn’t give them the recognition on my blog.  Bitter?  No, just know the behind the scenes and not legally allowed to speak about it in a public forum like this.  But reason I bring that up is that there was a story submission contest and at the end of it, I didn’t see the corporate benefits of it.  I can definitely see the benefits for the community, because you get to read a lot of people’s stories that you don’t normally see.  Maybe they don’t have a blog, so they aren’t writing about their daily lives, or maybe they have a blog, but you just don’t know about it.

So, I will end this blog with this.  I am all for sharing your story, but with the diabetes OC, not with corporate contests, because you just become an e-mail on a mailing list.

What are your thoughts?  Do you think that there is too many share your story contests out there or do you think that there is not enough?  I am interested to hear your opinions.