I Write This Post Every November 1

Here I am, writing the same post I write every year on November 1. No, it’s not wishing myself a happy birthday.

Unfortunately, it is writing about how much I used to love National Diabetes Awareness Month and how much I hate it now.

Why do I hate it?

Because PR people and marketers have ruined it.

Yes, I am a professional marketer by trade. I own a digital marketing company, so I totally understand people doing what their clients ask them to do.

But, damn, be better at your job.

Year after year I write about all the PR pitches that I get and how bad they are. They tell me how I’m going to die early because of these 100 reasons and then ask me if I’d like to interview an expert about it.

I live with type 1 diabetes.

Every.

Single.

Day.

Of.

My.

Life.

I am a freaking expert!

I love all of the awareness campaigns that are brought up during the month of November, but we really do need to capitalize on this opportunity to reach people OUTSIDE of the diabetes community.

I’ve seen some pretty aggressive marketing and campaigns from Beyond Type 1 with Dexcom and Panera and Real Good Foods, so I hope these help spread awareness outside of the current diabetes community.

Here’s to hopefully a great National Diabetes Awareness Month.