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Fired Up Friday Vol 2. – “Free Diabetes Supplies”

Today is the second volume of Fired Up Friday.  Last week’s first edition was about Share A Story contests.  Remember these posts are my opinions based only upon my own personal experiences.  If what I am saying is wrong, please comment and let me know because I have an open mind and have changed opinions on things once I learned more about them.  Today’s post is going to be about “Free Diabetes Supplies”

We have all heard the commercials on tv about call in now and receive free diabetes supplies.  Sign up for this and get free diabetes supplies.  Fill out this form and get free diabetes supplies.  Honestly, when was the last time you got free diabetes supplies?  Sure, I’ve received a lot of meters for free, but what good does that do for me, it comes with 10 strips!  Guess what, I use 10 strips a day, so thanks your free supplies lasted me a day!  You have now just lost my respect for your company because you’re trying to just sucker me into your customer mailing list.

There are a lot of marketing guidelines when it comes to anything that is medical related, and I know the word Free is a tough word to actually use in the diabetes market.  Usually it comes with a little asterik next to it that has such small fine print that the patients on Medicare can’t read anyway.  Being a marketing consultant myself, I obviously know the benefits of using the word FREE, but there are limitations and certain situations / products that it should just not be allowed.  Diabetes is such an expensive disease to manage that when people see or hear free, their eyes light up and run right over.  They may be in such dire need, that they just sign up for the free supplies and next thing you know, 90 days later are smacked with more supplies with a $400 bill.  Is that really showing that you care about your customers, so that’s why you give things away for free?

When will you manufacturers and supply companies listen.  Stop advertising Free Diabetic Supplies and just sending out a free meter and that’s it.  I think giving away free meters is a great marketing tactic and a great way to get a new customer, but advertise it that you’re just getting a free meter.  It is very confusing, especially to elderly people on Medicare that end up getting stuck with this large bill for the testing strips that go along with their free meter.

Enough of my thoughts, what do you think?  Do you think it is ok for supply companies and manufacturers to always advertise free diabetes supplies?

Diabetes Inventory Day – Time to Count

Today it is diabetes inventory day.  How often do you do this?  I usually do it once every 3 or 4 months just to see how much I have and how much I will need to re-order.  Typically, I have a lot more infusion sets than I do reservoirs because I don’t change my site everytime I fill a new reservoir.  This is mainly just due to laziness.  Sometimes it is because I just can’t do it.  I may be driving and filling a new reservoir, or at work, or somewhere that I just don’t feel comfortable or have the opportunity to change the infusion set.  When I get a 90 day supply of my pump supplies the reservoirs are usually gone in those 90 days, but the infusion sets usually last about 5-6 months so I always have enough infusions.  Do you re-use your reservoirs at all?  I do from time to time just so I don’t run out.  Right now I don’t have insurance (looking into picking up Cobra), so I doubt I will be buying supplies any time soon.

I plan on counting everything diabetes related that I have.  Test strips, lancets, syringes, pen needles, infusion sets, reservoirs, sensors, IV prep pads, IV dressings, alcohol swabs, and anything else that I have in my diabetes cabinet.  I am hoping that I have enough of everything to last me at least 90 days because most companies will give you insurance after 90 days of employment.  It’s ironic that I worked for a company that helped uninsured people and now I am one of those uninsured.  My main concern is being able to get insulin.  I really need to work on exercising and eating less so that I use less insulin, especially until I am insured again.

I have no excuses anymore for not going to the gym.  I don’t have a job right now, so I have all the time in the world to go, but I am constantly doing things on the internet now.  These are productive things, so I’m not just sitting online all day looking at Twitter, I am trying to get things accomplished and do work on my clients sites.  That’s also one reason that I have decided to do the diabetes inventory later today because I have the time to count each and everything that I own.

I’ll give all the numbers tomorrow.