The other night during DSMA, there was a question posed that had to do with social good and the big players in the diabetes industry understanding the positives of social good. I mentioned to Bennet that the shift has began for companies to see the ROI of social good. But what is the ROI?
This is something that I have written about before in a couple of my other blogs that I write, but I thought it was a good fit to write about here.
The ROI of social media in general has always been difficult to calculate, especially when it’s not defined at the very beginning what the goal is. Typically, the C-Suiters need to see numbers like this. I spent $10, we made $20 from that $10, that means we made a profit. How can you tell exactly how much money you made by somebody building trust and a relationship with your company? Trust me, I own a business, it’s difficult to see that connection. However, a lot of businesses are able to see that connection, at least are starting to. (more…)